Thursday, 17 March 2011

Radio Fresh Evaluation Script

In What ways does your media project use, develop or challenge forms and conventions of real media products?
My media product has many of the same attributes that most popular radio stations have, for example the majority of radio stations have jingles in their show to separate out the different focuses of the show, and their jingles also catch the attention of the audience and let them know that they are tuned into your station. I also created a jingle which had a sound effect then speech and ended with another short sound effect; this gets the listeners attention and lets them know that the focus of the show is going to change from a song to the news for example. Although I used the same layout as other real radio stations I decided to change some parts of the show, one thing that I did was include various sound effects which correspond with the dialogue of the show, one example of this is in the sports section when Alex says “a two footed tackle from behind” after this is said we added a “boo” noise which shows our reaction to what happened. After listening to four different radio artefacts it was clear to see that the News was always laid out in a certain way, it started off with a story that affected people in the local area, then moved onto a strange story with a bit of humour, after that they usually had quite a serious story and then moved on to sport and traffic, I decided that this was a good way of setting our show out so we used the same template.

How does your media product represent particular social groups?
My radio station tries to please people of all ages and types, our main target audience is youngsters who are into the night club sort of music which probably will not appeal to people of older generations, and however we do have certain days and times that we try to please older generations by playing their type of music. Our loud jingle is definitely for the younger audience as it is very in your face and catches everyone's attention and the glass smashing sound effect at the end of it, by having this jingle it lets people know that they are tuned into radio fresh.

What kind of media institution might distribute Your media product and why?
My news report from my radio station would best suit the style that Eagle radio use, this is because we started with a story that will affect people who lived locally with our story about ice making conditions dangerous and then moved onto a quite peculiar story about scientist being able to communicate with animals, then a story that will affect them again with our royal mail strike and finishing on a serious story about a boy who was murdered. After the main news we swiftly moved onto sport and traffic which was separated from the main news by our jingle. However our news has a slightly different feel to that of Eagle radio, for example we talked in a much more casual way and used repetitive music in the background to give it a younger feel.

Who would be the audience for your media product?
My audience for my media product will mainly be teenagers and young adults, this is due to the choice of music we will be playing and the style of dialogue and the jingles which are all to attract the younger generation, However we also try to please the older generations by having old classics from 10am – 3pm, this will allow them to listen to what they like whilst most youngsters are at school, college and work, by doing this it means that I attract most people depending on their age will determine when they listen to my radio station.

How did you attract/address your audience?
I attracted my audience by having a loud jingle with a short guitar sound effect which will catch the listeners attention and let them know that this radio station is going to be loud and in your face, this will attract the younger audience as this is how they act as well. In our news we have quite a formal jingle which lets people know that the focus of the show is changing to the news, this attracts the older generations as they are interested in the news and want it to be formal instead of loud and casual like the youngsters.

What have you learnt about technologies from the process of constructing this product?
I have learnt how to use garage band on the I Mac's which allowed me to edit and record my radio station, I used garage band to add in jingles and various backing tracks to add atmosphere to the show, I also cut down a lot of our recording and shifted it all around to make it fit better. I also added different sound effects to the show which goes with what is being said and what the story is about, for example I put in a car horn noise before the traffic came in, this adds humour to my show and lets people know that traffic news is coming next.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I learnt a lot of valuable information from my preliminary task, for example I added music behind our dialogue and then turned it down so it was low enough for the voices to be clear and loud, by doing this it creates a better atmosphere and avoids complete silence which would be boring and dull, however we found that on serious news stories it is better to just have the vocals as this would make it seem serious. Also from my preliminary task we came up with our jingle which we went on to use in the actual product as well, if we had not of done our preliminary task we would not of known how to use the technology and wouldn’t have an idea of what sounds good and what sounds bad.

Thursday, 3 March 2011

Dolby

Remember that with Radio, the only way you can communicate with the audience is aurally so it is really important that the script and information is clear, explained and direct. Proof-read and make sure the language is appropriate.